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Sunday, October 03, 2004

Kerry ahead in the Poll

By now we have all heard that Kerry is ahead in the poll. Yes, you read that right, Kerry is ahead in the poll. Singular. The only national poll I have heard about since the debates has been the Newsweek poll, which put Kerry ahead by a few points. This seems the be the ONLY poll getting any attention, probably because it is one of the ONLY polls that puts Kerry ahead.

Blogs For Bush has an interesting article, written by Jason Smith of Generation Why about the source of the Newsweek poll. Jason writes
... there's a peculiar background to the research company Newsweek chose to use this time.
For the NEWSWEEK poll, Princeton Survey Research Associates interviewed 1,013 registered voters aged 18 and older between Sept. 30 and Oct. 2 by telephone. The margin of error is plus or minus 4 percentage points.
So who is PRSA? According to their website, the company is run by some folks who seem to really like Democrats.
Read More
Jason proceeds to list the compary's top brass, who he claims tend to support democratic candidates pretty exclusively. Jason proceeds to conclude that Newsweek picked the right people to tell them what they wanted to hear. Reminds me of the story of a NYT's writer who unwittingly let the cat out of the bag on how the Democratic Media treats polling data.

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