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Monday, September 13, 2004

An Open Letter to the CEO’s of Corporate America

This is to inform you that whatever portion of your marketing budget that is applied to advertising on CBS is completely wasted in our household. No television set in our home is ever tuned to CBS or any of its affiliates and only infrequently to ABC, NBC or CNN.

We have been concerned for some time that the major networks were becoming less reporters of news than purveyors of political opinion. The current presidential campaign has turned that concern into a certainty. We refuse to underwrite such media interference in the political process with our purchases.

Inasmuch as we are in that demographic that represents the upper quartile of net worth households, you should be concerned that we are representative of a large and growing segment of the population with substantial purchasing power, which will not be exposed to your advertisements unless they are broadcast on Fox News or placed on Internet sites, now our two major sources of news.

Please understand that this is not a threat to boycott but merely to point out that you may be misspending a significant portion of your marketing budget. CBS, in particular, but ABC, NBC and CNN, also, have lost us as consumers of their product.

Do you wish to as well?

A Texas Family

Submitted by Russ Vaughn

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