MTV has offered an explanation of why the search of waffles leads to John waffles Kerry's website. Here is the intro

One of the fiercest battles this election year has nothing to do with the war in Iraq or the budget deficit or, to be honest, anything of importance at all. It concerns waffles. Go to almost any Internet search engine, type in the word "waffles," and see for yourself.
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No mention of Esoteric * Diatribe, though (bunch of ingrates). They talk about rocking the vote: I am a 23 year old who grew up on MTV; I am a young person who is registered to vote and politically active but I can't even get a mention much less a link. Oh well, I stopped liking MTV when MTV stopped trying to incorporate actual music and music videos on their networks. The network is hardly worth watching anymore.